Do you know why successful bloggers post about topics that are not the focus of their site? Simple – More Visitors. It brings variety. Do they all stay? Of course not, but it adds some spice.
I recently wrote a post about Boise State’s chances to goto the Sugar Bowl or the Rose Bowl. It has brought a different type of visitor to this site. By my tracking it is a type of reader that clicks ads.
Will they come back? Most of them no. Some of them do. It isn’t brain surgery to figure out why John Chow posts about food and Shoemoney posts about the UFC? Does John like food? Evidently. Do I like Boise State? Of course! That is why I am hoping that Boise State cleans up against Hawaii and comes to the Sugar Bowl where I will be picking up a handful of tickets for myself and marketing purposes.
So, spice up your blog and do some posts on what is interesting to you.