Google Merchant Center is a tool that helps you upload your store and product data to Google and make it available to Google Shopping and other Google services.
What does it take to begin at Google Merchant?
In order to use Google Merchant Center you must first sign up for an account with Google (Gmail account) to get started.
If you do not already have a Google account then you can Create an account. Follow the prompts on Google to create a new Google Account.
When you sign into Google Merchant Center with your Google Account for the first time, you will be prompted to complete the following:
- Configure your account and select a location
- Agree to the Terms of Service
Once you have the Google Merchant account, you then need to enter:
Add a Website URL, and include the full domain name. You will have to verify and claim your website URL in your Google Merchant Center account settings. Any links that you include in your feed must match the domain you’ve registered.
If you have more than one domain for which to submit items, you can set up a Multi-Client Account.
- Store name is required and must conform to the Google Merchant Center Store name guidelines.
- You can provide your business address and phone number here.
- The country or territory that you selected when you created your Google Merchant Center account cannot be changed.
Customer Service Information
- Please provide the contact information for customer service inquiries.
Private Contact Information
What is Google Shopping?
Google Shopping allows shoppers to quickly and easily find your product listings on Google. As a seller, Google Shopping offers you the following advantages:
Attract more potential buyers. Google Shopping helps you to reach shoppers while they are searching for items to buy on Google.
Control your product information. With Google Shopping, you can maintain the accuracy and freshness of your product information, so your customers find the relevant, current items they’re looking for.
Entering your Data Feeds can take time, but isn’t as difficult as it seems. Many individuals and businesses use the .txt as it is pretty simple and you can export it from Microsoft Excel. Try it on a few items and see for yourself how easy it can be to get listed with Google Shopping using Google Merchant.