Yahoo (YPN) Ripping of Publishers due to Microsoft Takeover

Yahoo Rips Publishers due to Microsoft TakeoverI am not sure if you are paying any attention to Yahoo Publisher Network (YPN) and their payours per click lately. Those of you who aren’t YPN publishers may not even care, but ever since the Microsoft offer to takeover Yahoo, the rates have crashed.

Interesting? Not really. My guess is that Yahoo is grabbing for cash. They are going to stockpile as much cash as they can to resist a takeover. So they are doing it at the expense of their publishers.

Even more reason to sell ads direct, and diversify.

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Comments

10 Responses to “Yahoo (YPN) Ripping of Publishers due to Microsoft Takeover”

  1. midomssh on February 20th, 2008 10:32 am

    i am notinvolved in ypn progrAm before &i read before on your blog About this
    it wAs interesting to think About but your post wAs saying they not do it fAir All time as i remember &this Another post thAt they play in pAying
    in my opinion it will fail down du to it s behAviour
    honesty & fAirness is the most important thing for people

  2. impNERD on February 20th, 2008 11:14 am

    I was one of the initial 2,000 people accepted in to YPN. After the first 6 months the rates dropped significantly, then it kept dropping over and over. If they keep dropping the payouts, not even Problogger could make $100 per month with their service.

  3. MoreMerchant on February 20th, 2008 1:14 pm

    Well I have done much better than a $100 a month and so would problogger, but the rats have been cut very sharp.

    A click that was paying $1.25 last year at this time is now paying .26.

    OUCH!

  4. Gary R. Hess on February 22nd, 2008 11:46 pm

    When the program started, I was receiving the famous $1 clicks, when I got kicked out (the reason, was that I was no longer needed although I was with the program for two years, even referenced on their very own blog, etc.) the click was worth $0.10. A….mazing. And I have to say, the site I was running it on is not spammy what-so-ever and has been in good standing with every publishing company since and before them. Oh well, their loss ;)

  5. Gary R. Hess on February 22nd, 2008 11:47 pm

    Sorry (I’m impNERD, forgot I used that in the original comment).

  6. Quality Tale on February 24th, 2008 11:41 am

    I am also agree with Mr. impNERD here, it is true that after the first 6 months the rates are dropped and then it kept dropping over and over. So, there is no point to have YPN.

    Regards,

    Aniruddha

  7. lei on February 24th, 2008 5:03 pm

    I doubt it. It was in the news that the deal did not pursue.

  8. MoreMerchant on February 24th, 2008 7:28 pm

    Actually they are still fighting a takeover from Microsoft.

  9. Nick on February 29th, 2008 1:06 am

    Wow very interesting. I hope they can figure their shit out. I would hate for something bad to happen to YSM in the process.

  10. fragileheart on March 7th, 2008 4:30 am

    The times of $1 clicks are long gone.. Made a lot of money in that year :-) Hope MS doesn’t succeed..

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