Yahoo (YPN) Ripping of Publishers due to Microsoft Takeover
By MoreMerchant on Feb 20, 2008 in Affiliate Marketing, Blog Advertising, Blogging, Featured, Make Money on Web, Online Advertising
I am not sure if you are paying any attention to Yahoo Publisher Network (YPN) and their payours per click lately. Those of you who aren’t YPN publishers may not even care, but ever since the Microsoft offer to takeover Yahoo, the rates have crashed.
Interesting? Not really. My guess is that Yahoo is grabbing for cash. They are going to stockpile as much cash as they can to resist a takeover. So they are doing it at the expense of their publishers.
Even more reason to sell ads direct, and diversify.
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midomssh | Feb 20, 2008 | Reply
i am notinvolved in ypn progrAm before &i read before on your blog About this
it wAs interesting to think About but your post wAs saying they not do it fAir All time as i remember &this Another post thAt they play in pAying
in my opinion it will fail down du to it s behAviour
honesty & fAirness is the most important thing for people
impNERD | Feb 20, 2008 | Reply
I was one of the initial 2,000 people accepted in to YPN. After the first 6 months the rates dropped significantly, then it kept dropping over and over. If they keep dropping the payouts, not even Problogger could make $100 per month with their service.
MoreMerchant | Feb 20, 2008 | Reply
Well I have done much better than a $100 a month and so would problogger, but the rats have been cut very sharp.
A click that was paying $1.25 last year at this time is now paying .26.
OUCH!
Gary R. Hess | Feb 22, 2008 | Reply
When the program started, I was receiving the famous $1 clicks, when I got kicked out (the reason, was that I was no longer needed although I was with the program for two years, even referenced on their very own blog, etc.) the click was worth $0.10. A….mazing. And I have to say, the site I was running it on is not spammy what-so-ever and has been in good standing with every publishing company since and before them. Oh well, their loss
Gary R. Hess | Feb 22, 2008 | Reply
Sorry (I’m impNERD, forgot I used that in the original comment).
Quality Tale | Feb 24, 2008 | Reply
I am also agree with Mr. impNERD here, it is true that after the first 6 months the rates are dropped and then it kept dropping over and over. So, there is no point to have YPN.
Regards,
Aniruddha
lei | Feb 24, 2008 | Reply
I doubt it. It was in the news that the deal did not pursue.
MoreMerchant | Feb 24, 2008 | Reply
Actually they are still fighting a takeover from Microsoft.
Nick | Feb 29, 2008 | Reply
Wow very interesting. I hope they can figure their shit out. I would hate for something bad to happen to YSM in the process.
fragileheart | Mar 7, 2008 | Reply
The times of $1 clicks are long gone.. Made a lot of money in that year
Hope MS doesn’t succeed..