Comments on: What Pays More Google Adsense or Yahoo Publisher Network (YPN)?

By: Antsygirl

Antsygirl — Fri, 20 Nov 2009 02:00:10 +0000

I cannot comment on Yahoo network, franly never used it but, Google really sucks they are banning people for no reason and pocketing all the which was supposed to be publisher’s fair share..another thing I have noticed is that if google adwords charges publishers $5-$6 for certain keywords poor publishers are only receiving 50- 60 cents in revenue…Well, that’s how you become a billion dollars company..by sucking someone’s blood…

By: Deepak Jain

Deepak Jain — Wed, 12 Dec 2007 17:59:26 +0000

one of the most important difference infront of me is that one can use google adsense codec with other add networks but for ypn its not the same.

i also have one question whether we can use ypn with blogger.com blogsite?

By: Deepak Jain

Deepak Jain — Wed, 12 Dec 2007 17:58:06 +0000

one of the most important difference infront of me is that one can use google adsense codec with other add networks but for ypn its not the same

By: Natasha

Natasha — Mon, 05 Nov 2007 12:55:59 +0000

I used Google as for me they are more established and better branded with a much larger customer base. This could be because I am based in the UK.

By: BloggerDollar

BloggerDollar — Tue, 30 Oct 2007 06:51:40 +0000

I think that higher rates are due to making their own promotion. If yahoo reaches the same user level they will give lower rates ads.

By: Josh Spaulding

Josh Spaulding — Sat, 29 Sep 2007 17:30:25 +0000

Sounds like an accurate comparison. The number one thing is really the CTR which is directly influenced by the relevance of the adverts. Yahoo has far less advertisers than Google so that in itself will cause the CTR to be lower, as there won’t be as many adverts to serve. Also, I’d imagine Googles algorithm, which is used to find the relevance is more advanced than Yahoo’s.

Ironically, I applied several months ago for YPN for a site that gets nearly 1,000 a day. It’s a white-hat site and believe it or not, they declined my application. I don’t like being denied so I’ll probably never have anything to do with Yahoo again

By: MoreMerchant

MoreMerchant — Sat, 29 Sep 2007 14:21:17 +0000

Embassy – I still use them and am pleased most of the time. Notice I didn’t say all the time. It varies by site.

By: Embassy Suits

Embassy Suits — Sat, 29 Sep 2007 10:59:46 +0000

yahoo has been paying more per click than adsense but targeting was poor which resulted in less clicks, ypn is getting worse with time.
everyone on i know have switched back to adsense which they had left expecting ypn to become better choise

By: Sly from Slyvisions.com

Sly from Slyvisions.com — Sat, 29 Sep 2007 05:08:12 +0000

I am signed up for both services and I have tried YPN a while back. I currently use Adsense for my site, but when I used YPN back then for a period of 1-2 weeks, I have seen a much higher revenue for each click. Not sure if it’s because of the keywords that were used, but I’m basing it all on a per-click basis. So, I’d say Yahoo pays more than Google.