Google Rotating Leaderboard Adsense Ads

This is old news to some but this is the first time I have seen or at least noticed the little arrows on some leaderboard ads from Google Adsense. This allows the viewer to cycle through various ads by clicking the arrow at the bottom left corner of the ad.

Here is an examle of the Google Adsense ad:

At first glance I like this idea and of course Google will stop using it if it doesn’t not make more money for Adsense. More money for Adsense means more money for publishers.

What is your take on the Google Adsense allowing viewers to rotate the ads? I see it as a good use of space allowing website readers to view more ads without just cluttering up a website.

Any cons to this one??

Online Reputation Building As more and more people – and thus potential customers – turn to the internet to seek out those companies they will do business with, it’s imperative that all business owners take control of their online reputation and not leave… Price: 0.00

DIY Web Site: A Fool Proof Guide to Build Your Own Small Business Website (DIY Web Presence) For the small business owner who doesn’t have a couple thousand dollars to spend on all the necessary service providers, this book will walk you through the steps to build your own quality website. No prior experience needed!… Price: 0.00